Refresh the Triangle

Refresh 008 — UIE’s Strike Up the Brand

Location: Durham, NC — Thurs, June 26, 2008, 6:30-8:00PM
In this virtual presentation, Jared M. Spool, User Interface Engineering’s Founder, will discuss UIE’s recent usability research into how people perceive brands on the internet and how teams can ensure their designs strengthen each user’s relationship with the brand. You will learn:

• The two important outcomes of branding efforts—affinity and dispositional returns—and why designers need to understand how these work
• Why ‘message’ branding doesn’t strengthen engagement, but ‘experience’ branding does
• The important role that user experience research plays in the design process for branding
• How measuring brand engagement can show the effects of a design

In his presentation, Jared will show how Amazon, Walmart, Ford, Apple, and Netflix have attempted to increase their users’ brand engagement.

Location:

American Tobacco Campus
Teach for America Offices
Washington Building, Bay 12
Suite 1120
Durham, NC 27701
(Map)

Hi - I’m not a refresh member. Is there a charge for the event?

No charge for the event. Hope to see you there.

No charge to attend, but it helps us a lot if you RSVP for the event at Upcoming(http://upcoming.yahoo.com/event/822264/?ps=5).  We check the numbers to plan how many chairs to set up and how many snacks to buy.  Thanks!

No problem; registered. Thanks for the info, pcrump and emily!

I just want to make sure people realize that the Bulls play at home tomorrow at 7:05! So parking will be in demand, but not impossible. We suggest that you:

- Allow 10 extra minutes to get to Refresh
- Plan to park in the “North Deck” (see map) - easiest to take Jackson Street from Duke or Gregson. Jackson runs right into the deck.
- Or snag a (legal) parking spot on Jackson Street so you don’t have to pay.
- Bring $3.00 if you end up parking in the deck. Sorry! They only charge on game nights.
- Enter through the door marked Bay 12 and go downstairs to the TFA office.

See you there!

What is accessibility for a wheelchair like at this location? I notice it says you need to go to bay 12 and go down stairs - is there an elevator? Thanks.

Cheyanne - good question. I just called over there and was told that there is not an elevator at Bay 12.  As you come towards the North parking deck from Jackson Street, you’ll be facing the back side of the campus. From this side, you can enter through Bay 7 where there is an elevator. Go down and exit the building; you’ll now be in the interior part of the campus. Go left out the door and you’ll have the Bays to your left. You should be able to enter Bay 11 on the correct level. The Teach For America office will be straight ahead. 

This map might be helpful: http://www.americantobaccohistoricdistrict.com/directory.html

Let me know if I can clarify anything.

When you say we should be able to enter Bay 11 on the correct level, do you mean enter Bay 12? Or do I need to go through Bay 11 to get to 12? Thanks for the help.

Teach For America’s office is actually in Bay 11 on the lower level.  The issue is that the back side of the campus (near the North Deck) puts you in on the upper level.  And, the Bay 11 door on the back side does not have any lower level access. But it is possible to go Bay 12 from that side, down the stairs, and be in Bay 11, so that’s why I had encouraged people to come in through Bay 12.  Does that make sense? Sorry - it’s a totally confusing place.  If you want to contact me directly try emily dot bloom at viget dot com.

Yes, that makes sense. I appreciate the help, thanks very much!