Refresh the Triangle

Friday, May 23, 2008

Refresh 008 — UIE’s Strike Up the Brand

Location: Durham, NC — Thurs, June 26, 2008, 6:30-8:00PM
In this virtual presentation, Jared M. Spool, User Interface Engineering’s Founder, will discuss UIE’s recent usability research into how people perceive brands on the internet and how teams can ensure their designs strengthen each user’s relationship with the brand. You will learn:

• The two important outcomes of branding efforts—affinity and dispositional returns—and why designers need to understand how these work
• Why ‘message’ branding doesn’t strengthen engagement, but ‘experience’ branding does
• The important role that user experience research plays in the design process for branding
• How measuring brand engagement can show the effects of a design

In his presentation, Jared will show how Amazon, Walmart, Ford, Apple, and Netflix have attempted to increase their users’ brand engagement.

Location:

American Tobacco Campus
Teach for America Offices
Washington Building, Bay 12
Suite 1120
Durham, NC 27701
(Map)

Refresh 007 Recap

Refresh 007 was a big hit! Stuart Halloway was highly engaging and his presentation, “Ending Legacy Code in Our Lifetime,” gave everyone lots to talk about - not just the developers, but the designers and “others,” too.  Stuart’s slides are available, and I know of at least one recap of the event.

Many thanks to Stuart for being our speaker. We’re also grateful to the West End Wine Bar - they let us have their downstairs, The Cellar, all to ourselves at no charge.  The ceilings were low, but the vibe was great. I think everyone had a lot of fun. 

Photos are on flickr.  See you next month!