Jun 27, 2008  at  04:04 PM   |   Posted by pcrump

During the follow-up discussion, I was referring to some of UIE‘s stats that Jared Spool had shared at An Event Apart Boston. I think I was close on the figures, but here are the numbers directly from Jared’s presentation:

- 42% of all clickstreams result in users failing to find their desired content
- 82% of all clickstreams that involve one click of the back button result in users failing to find their desired content
- 98% of all clickstreams that involve two clicks of the back button result in users failing to find their desired content

I don’t know the details behind these findings (they seem extreme to me), but they definitely make me curious. There’s more useful content/research in Jared’s presentation which won’t translate through his slides (PDF), but catch the upcoming virtual seminar to hear him talk through it all.